The Story
I didn't get here through a degree or a corporate programme. I earned every credential on the floor of production sets, in writers' rooms, in budget negotiations, and in the relentless discipline of delivering content — every single day, without exceptions.
Over 9 years, I wrote and produced shows for Sun TV and Zee Tamil — two of South India's most competitive broadcast networks. I ran teams of 300+ people. I managed ₹50+ crore in production budgets. I built storytelling systems that kept audiences coming back for 550+ consecutive episodes.
In 2021, I founded Genie Production House — a content studio I built from zero into a ₹5+ crore revenue business, proving I could operate as a business leader, not just a creative one.
The skills that built India's highest-rated Tamil serials — retention-driven episodic architecture, disciplined production pipelines, audience psychology, and content monetization — are exactly what the next generation of audio and OTT platforms need.
Years of
Building Content
Career Journey
From a production floor in Chennai to 800 million views — a decade of building content that moves audiences.
Executive Producer
Mar 2017 — Jan 2019
Directed end-to-end production of one of Tamil television's most decorated daily serials. Delivered 6 broadcast-ready episodes per week with 100% on-time compliance while leading 200+ cast and crew. Improved team productivity by 30% through centralized tracking systems.
Story Writer & Co-Producer
Jan 2019 — Aug 2022
Architected the long-form narrative strategy for 550+ prime-time episodes, achieving a 9.3 average TRP — one of Tamil television's highest sustained ratings. Managed a ₹35 crore production portfolio at ₹3 lakh per episode, generating ₹1 lakh profit per episode. Led 300+ professionals with zero broadcast disruptions across 3+ years.
Founder & Managing Director
July 2021 — Present
Founded and scaled an independent content studio from zero — proving full business leadership capability. Generated ₹5+ crore in revenue, secured ₹4.5+ crore in brand sponsorships across 15+ national partners, and pioneered an AI-assisted production framework reducing turnaround by 30–40%. Developed original OTT IP (Spectre) pitched to Netflix, Amazon Prime Video, and JioHotstar.
Technology & Innovation
Pioneered AI-integrated production workflows that reduced turnaround by 30–40% — positioning content creation at the intersection of storytelling and technology.
AI-generated visual concepts, mood boards, and pitch deck visuals for IP development and client presentations.
Video concept generation and visual storytelling — used for OTT pitch decks and pre-visualization of original IPs like Spectre.
Script structuring, story development acceleration, and content strategy frameworks — reducing creative ideation cycles by 40%.
AI video editing and post-production automation, streamlining review and publishing pipelines for multi-platform content.
Production design, promotional asset creation, and brand integration visuals across Kalaignar TV and Blacksheep projects.
AI-assisted framework reduced creative and production turnaround by 30–40% while maintaining premium broadcast-quality output.
Expertise
Core Content Leadership
Business & Platform Skills
All Competencies